PROFILE & CRAFT
About Guada
Creating is also a way to reclaim our ability to act on the world.
One of the things I enjoy most about design is its ability to make information that feels complex, distant, and overwhelming become simple, accessible, and approachable. That is one of design’s greatest powers, and part of what drew me to it from the beginning. Reordering, grouping, shaping, and prioritizing information can make it easier for people to understand and navigate.
I have worked in design for more than 12 years. My practice spans several disciplines, with a particular focus on digital products and interaction.
I also studied frontend fundamentals early on, which helped me collaborate closely with developers. In recent years, I have started exploring the full process myself: taking an idea or hypothesis through to a product in production, then following its evolution by measuring how people interact with it.
How I like to work
Small teams, close collaboration.
I enjoy working with people from different disciplines in teams where there is room for close collaboration and exchanging ideas, without unnecessary bureaucracy or formality.
Time to focus.
I value clear communication, asynchronous work, and uninterrupted time to focus. Not everything needs a meeting, and good ideas need time to develop. I like having moments to exchange ideas, define goals, and clarify direction, alongside focused time to turn that direction into something tangible.
Curiosity before ego.
I appreciate environments where, regardless of our years of experience, we can ask questions, share what we know and what we do not, and enjoy the fact that we are always learning. Nobody has all the answers, and that is part of what makes working with others interesting.
Experiment, learn, improve.
I am excited by teams that try new things, question their own decisions, and learn from the results without expecting everything to be perfect on the first attempt. I enjoy environments that value and encourage continuous learning and growth.
Not everything has to feel complicated. Things can be simple and fun without being any less important.
What draws me in
I am especially drawn to projects that have a positive impact on people, animals, or the environment. I also enjoy creative products, interactive experiences, and ideas that explore new possibilities in technology.
Beyond the screen
I live with two cats, Muzarella and Oliva. In my free time, I practice martial arts, mostly tai chi and kung fu, to balance out so much time at the computer.
I also play a little guitar and have a blues band that plays live every now and then. What I enjoy about blues is how much room there is for improvisation and how it calls for communication on stage: you establish a foundation, but what happens over it is dynamic.
And I usually have a creative experiment underway. Every two or three days, my brain goes, “What if I made an app for this?” I try to keep it in check and be selective.