BairesDAO - Brand & Social Media
A visual identity and social media launch kit for a Buenos Aires DeFi community.
About the project
BairesDAO is a Buenos Aires group focused on investing in founders building DeFi projects. The brief called for the essential brand assets to introduce the DAO to its community within one week.
Overview
I developed the logo, a Buenos Aires-inspired illustration and profile and cover imagery for Twitter.
The Challenge
The identity needed to connect a local community with the world of DeFi and work across a small set of launch assets on a short timeline.
Process & Design Decisions
The visual language combines a compact brand mark with a continuous line illustration of Buenos Aires. Local references, including the Obelisk, mate and Café Tortoni, share a composition with Ethereum and financial imagery.
A cyan background and white line work connect the illustration to the social media applications.
Results & Learnings
The final set includes the logo, illustration and Twitter profile and cover assets. The project demonstrates how a small, coherent visual toolkit can establish a recognizable local identity.
