UX/UI - Aerolab’s home
Aerolab website redesign.
About the project
Aerolab is a digital agency that designs and develops products for web and mobile. This project focused on redesigning its homepage in 2018, working alongside the marketing team to clarify the agency’s story and give its key projects a more prominent place.
Overview
I worked alongside the marketing team to rethink the homepage’s content hierarchy and visual presentation. The redesign replaced a compact project grid with a more linear story, giving selected case studies dedicated sections and adapting the experience for desktop and mobile.
The Challenge
The homepage needed to communicate Aerolab’s value more clearly and give greater visual prominence to key projects. The goal was to support the attraction of the clients the agency wanted to work with: large corporations, fintech companies and startups.
The challenge was to connect those priorities in one coherent narrative, showing the agency’s capabilities through its work rather than presenting every project with the same visual weight.
Process & Design Decisions
I explored the page structure through sketches and wireframes. The proposed sequence started with a hero combining a reel and the agency’s core message, followed by three featured projects representing corporate, fintech and startup work. Each project included a title, description, imagery and a call to action.
The rest of the page brought together client logos, links to services and the blog, and a contact section. This created a path from the agency’s proposition to examples of its work and an invitation to get in touch.
For the UI, I expanded the homepage palette with pastel tones derived from each featured project’s identity. Alternating text and product imagery gave the desktop layout rhythm, while the mobile version stacked the content into a single column. The orange brand color remained an accent and anchored the final contact section.
Results & Learnings
The final design presented a consistent desktop and mobile experience, with a clearer content sequence and dedicated space for Banco Galicia, Ualá and Raised Real. Project-specific color palettes and larger product imagery helped distinguish each case while keeping the page connected to Aerolab’s identity.
The main takeaway was how content hierarchy and visual emphasis can work together to communicate an agency’s positioning: the choice and order of projects are as important as the way they look.
